CVO – Chief Voodoo OfficerFeb 16, 20211 minQuick bite: render your logo in subscribers’ gmail appsGmail gives you the real estate. Use it. Check out this image of a Gmail inbox—an inbox most of your subscribers probably use daily. You...
CVO – Chief Voodoo OfficerFeb 13, 20211 minQuick bite: Hyperlinks should look cool. Here's how.Want your hyperlinks to look cool & modern rather than not cool / not modern? Colored, underlined hyperlinks are out. Web designers for...
CVO – Chief Voodoo OfficerFeb 11, 20213 minOpen wide: This (journey) won’t hurt a bit.Worried about your “customer relationships?” Don’t be. You don’t have them anyway. That’s one takeaway from Thunderhead research on...
CVO – Chief Voodoo OfficerFeb 7, 20214 minThe omnichannel lemonade standOne day, your eight-year-old daughter will ask for your help to expand her lemonade stand. She’ll want to grow beyond your front yard...
CVO – Chief Voodoo OfficerJan 29, 20213 minThe loyalty initiative that’s *not* like a Ferrari.Loyalty programs can be like Italian cars: beautiful in theory, but disappointing in real life. Voodoo CRM likes this fresh idea from...
CVO – Chief Voodoo OfficerJan 8, 20213 minQuick bite: Salesforce Marketing Cloud vs. Oracle Marketing CloudYou could fill a book comparing pros and cons of Salesforce Marketing Cloud ("SFMC") and Oracle Marketing Cloud ("Responsys"). If you're...