You could fill a book comparing pros and cons of Salesforce Marketing Cloud ("SFMC") and Oracle Marketing Cloud ("Responsys"). If you're legitimately choosing between the two, go buy that book. (Or better yet, contact us.) But if you want to know two favorite things from a power user of both, read on. SFMC: Favorite thing #1: it's open for business SFMC is generally an open environment – meaning it connects to other things...whether that's a data platform, a survey platform,